We all hate getting spam.
Sometimes it’s a great idea to email a bunch of people, giving them information about a product or service you’ve got that you think they’d love.
There’s a heap of legal stuff you need to comply with before clicking send on that email, however.
You must have permission
Thanks Air New Zealand for the above image.
You can see that Air New Zealand are gathering permission to send their target market (in this case it’s customers who have purchased tickets) marketing material and other helpful things. They must get this box ticked before they can send that email information, and so must you.
Offer an unsubscribe opportunity
Thanks to Meetup.com for the above image.
This unsubscribe feature must also actually work! Campaign manager tools like Mailchimp offer this feature by default.
You also need to be honest about who you are and why you’re contacting them
Isn’t that the point of the email in the first place?
Even that Nigerian prince who always seems to get himself into a situation where he needs your help tells you who he is! By the way, that prince is a spammy scam, click here for a list of other potential scams.
Think about what you and your business want to get out of this, first
By perfectly crafting and tailoring your message you’ll reduce the risk of it getting deleted without being read.